In the current world, where AI is the name of the game, the market is saturated with AI-powered products catering to the different needs of humans. The markets for AI-powered business tools are one example where new tools are introduced every day. Two of the tools that are discussed in this article are Nabiq AI and 11x.ai.
Nabiq is an AI-powered Sales Assistant that personalises customer interactions at scale. It achieves such results via emails, SMS, and push notifications by integrating various services such as Salesforce, Hubspot, Twilio, Salla, Shopify, and many more. Nabiq can work in any industry, from gaming and retail to real estate, as it adapts to the specific consumer use case.
11x.ai approaches the AI sales market from a slightly different angle. This tool specialises in building autonomous AI digital workers that handle sales outreach, lead qualification, and customer engagement without any sort of human intervention. With the tagline Digital workers, Human results, their AI agents Alice (AI SDR) and Mike (AI Phone Agent) operate continuously to book meetings, follow up with leads, and drive revenue. 11x.ai takes a more generalised approach to
Both Nabiq and 11x.ai have some unique offerings under their sleeves, which make them stand out from each other.
As an AI-driven Sales assistant (AI SDR), Nabiq enjoys some unique characteristics. These characteristics help Nabiq stand out in the market. Some of these USPs are:
AI-DrivenPersonalisation: Nabiq mimics human behaviour by learning from previous engagements, enabling it to engage with consumers the way a human sales rep would. This personalisation takes place in real-time, and Nabiq can analyse the behaviour of a thousand different consumers simultaneously. This personalisation approach enhances customer relationships, increases conversion rates, and decreases bounce rates.
Comprehensive Integration: Nabiq seamlessly connects with various CRM systems (such as Salesforce, Zoho CRM, etc.), e-commerce stores (like Shopify, Salla, etc.), and outreach tools (such as Twilio, Postman, etc.). This centralises customer interactions and ensures consistent engagement across multiple channels.
Automated Scalable Outreach: Nabiq automates bulk communications, delivering hyper-personalised content to each customer based on his/her behaviour. This scalability ensures efficient and intimate engagement without compromising the quality of such interactions.
Data-Driven Insights: Nabiq bases each decision purely on data instead of gut decisions that many human managers seem to rely on. By analysing website and third-party data, it identifies unique patterns in customer behaviour, allowing businesses to tailor their strategies effectively and improve engagement.
Continuous Learning & Improvement: As with each customer response, Nabiq refines its approach. It learns from each interaction and solidifies the next gameplay, ensuring that engagement strategies involve meeting ever-changing customer preferences and behaviours.
Focus on Inbound Marketing: Instead of going after new leads, Nabiq focuses more on solidifying its current existing customer base and improving retention. Going after new leads is important, but solidifying existing customer base and retaining them is even more important. Nabiq focuses more on these inbound leads and aims that businesses never have to lose a single customer.
11x.ai approaches the whole situation quite differently from Nabiq. It has its own unique set of characteristics. Some of the USP of 11x.ai that set it different from the rest of the competition are:
Autonomous Digital Workers: 11x.ai provides autonomous and continuous support to AI workers capable of executing complex tasks without any supervision. 11x.ai can do this 24/7 and drive the best results.
AI Sales Development Representative (SDR)—Alice: Alice can automate the entire sales development process. It can achieve this by effectively identifying ideal buyers, engaging with prospects, carrying out tasks across multiple channels, and scheduling meetings. Alice transforms the market potential into revenue.
AI Phone Agent—Mike: Mike is an AI-driven phone agent that can learn from each call, can tailor itself to specific business needs, and enhances customer relationships by providing continuous and intelligent phone support.
Enterprise-Ready Security: 11x.ai adheres to the highest security standards, including SOC-2 compliance and end-to-end encryption of all customer data. 11x.ai ensures that its enterprise clients receive the most robust protection possible.
Scalability & Continuous Learning: 11x.ai’s digital workers are designed to scale effortlessly with business growth, continuously learning and adapting to maximise performance with every interaction.
Let us take a look at some of the comparisons between Nabiq and 11x.ai across some features:
Feature | Nabiq Ai | 11x.ai |
---|---|---|
Core Focus | AI-powered multi-channel lead engagement for e-commerce and B2B brands. | AI digital workers for customer engagement & outbound sales. |
AI Capabilities | Automates lead generation & qualification, outreaching via WhatsApp, SMS, Email and push notification, following up with prospects, and ensuring quality engagement. | Fully autonomous AI SDR (Alice) and phone agent (Mike) handle lead qualification and other prospects. |
Personalisation | Divides the user bases into micro cohorts to optimise personalised and tailored engagement at scale. | AI agents learn from engagements and improve responses for the next time. |
CRM & Integration | Works with existing CRMs and ad platforms to track leads and automate engagement. | Seamlessly integrates into CRM systems, enhancing data-driven decision-making. |
Lead Qualification | Identifies, scores, and segments lead to maximising conversion rates. | Alice & Mike engage leads and qualify them accordingly based on responses. |
Sales Outreach | Focuses on automating engagements (both reaching outs and following ups) via multiple channels. | Alice & Mike autonomously reach out and engage with prospects. |
Scalability | Designed for e-commerce & B2B brands looking to optimise through multiple channels without increasing headcount. | Built for mid-to-large businesses looking to automate sales processes fully. |
Outbound vs. Inbound | Focuses mainly on inbound lead nurturing. Outbound capabilities are coming soon, by June 2025. | Primarily outbound-focused, handling outreach, qualification, and follow-ups. |
Automation Opportunity | Lead generation, qualification, outreach, follow-ups, scheduling, etc. | Multi-step funnel management, cohort insights, and personalised customer experiences. |
Best For | Businesses prioritise inbound quality control and lead qualifications. | Organisations seeking to improve outbound funnel performance and drive higher ROI. |
Both AI tools cater to the market in slightly different ways. Nabiq can adapt itself to the specific user market it operates in, while 11x.ai is more generalised across all markets.
One of Nabiq's unique advantages over other AI products in the market is focusing on inbound leads first. Nabiq is working on bringing its outbound lead qualification to the market very soon. Getting new clients is important, but maintaining and retaining the current customer base is even more important, as satisfied customers bring new prospects.
However, if a company doesn’t feel the necessity to be industry-specific and thinks that a general approach works across its customer base, then 11x.ai is the more appropriate tool here. 11x.ai works with its virtual AI salespeople to score leads and maintain them.
Companies often face the problem of customers not finishing the checkout. Customers often drop out at specific points in the whole user journey: some drop off after adding the products to the cart, some check out the product but never even add the item to the cart, etc. Nabiq can help activate these customers. It can solve all these specific problems by reaching out to those customers and reminding them of their shopping cart or offering them a discount based on their user behaviour—all done automatically via AI.
11x.ai does not solve this particular problem. It can reach out to more people and potentially bring those people to visit the website, but it can only work as an outbound sales channel, not solve the problem.
11x.ai, on the other hand, does great in a generalised approach. It can reach out to customers regardless of any industry and generate leads. It does not tailor itself to specific industries as Nabiq does; rather, it uses Alice and Mike for all its outbound lead generation.
Lastly, Nabiq can reach out and tailor its services to the customers of any industry virtually. It can adapt to the specific industry and reach out to its customers—be it a gaming industry, a consumer market, a real estate market—anything. Nabiq takes a use-case-based approach here, which is quite helpful in onboarding, activating, or retaining prospects. This feature makes Nabiq more versatile than any other product in the market.
Nabiq Offers a 14-day free trial with full access to all Pro plan features, including integrations with up to 3 platforms and monitoring capabilities. Pricing begins at $62.33 per month for 10,000 Monthly Active Users (MAUs), with scalable Enterprise plans available for larger businesses.
On the other hand, 11x.ai starts at $5,000 per month for managing up to 3,000 contacts, translating to $1.67 per contact. Subscription requires an upfront 3-month payment and includes a trial period. Discounts are available for businesses handling larger contact volumes.
After digging deep into both Nabiq and 11x.ai, Nabiq stands out in several aspects. Some of the key areas where Nabiq enjoys significant advantages are:
Human-Like Engagement & Relationship Building: Nabiq learns from past interactions and builds a customer-tailored persona for that particular customer. By mirroring human instincts, it aims to build organic and authentic trust.
Hyper-Personalised Customer Journeys: Nabiq tailors engagement for every user in a different way. It learns from the users via existing data and reaches out to them in a way that feels like a human sales representative, boosting engagement and conversions.
Seamless Multi-Step Funnel Automation: With AI-powered funnel management, Nabiq can effortlessly guide prospects from awareness to conversion. The analytics dashboard provides real-time insights, helping marketers refine strategies for maximum impact.
Opportunity to Acquire, Retain, and Activate Customers: Nabiq allows marketers to acquire new customers, retain existing customers, and convert free users into premium-paying users through tailored engagement.
Integrates with CRM & Outreach Tools: Nabiq allows integration with multiple CRM and outreach tools, such as Salesforce, Hubspot, Shopify, Salla, Zoho CRM, Klaviyo, Marktag, Sendgrid, Postman, Twilio, WhatsApp, push notifications, etc., ensuring consistent engagement across all platforms.
Scalability Without Losing Personalisation: Nabiq leverages AI-driven bulk communication, delivering unique and personalised communication at scale. It makes it easy to reach a thousand different customers in a thousand unique and personalised ways without compromising quality or losing the human touch.
User-Friendly & Accessible: Designed for both technical and non-technical teams, Nabiq AI features an intuitive interface that makes AI-powered sales automation simple and effective for businesses of all sizes.
Both Nabiq and 11x.ai tackle the whole AI sales market in a slightly different manner. Both have their own ways of generating leads, maintaining good quality, and automating the previously done manual process. Nabiq specialises in personalised, multi-channel engagement, ensuring that businesses can nurture, retain, and convert leads at scale while maintaining that unique human touch that we all love and care about. 11x.ai on the other hand, focuses on fully autonomous AI workers that handle outbound sales, prospecting, and customer interactions with minimal human oversight.
For businesses looking to fully automate their outbound sales process, 11x.ai provides a strong AI-driven SR and phone agent solution. For brands that prioritise more on personalisation, customer journey optimisation, and a seamless inbound strategy, Nabiq is the only solution out there. With its deep integration features, super-personalised engagement, and intelligent automation, Nabiq ensures that businesses can scale their sales efforts efficiently without losing the authenticity of human interactions.
Comparisons
11x AIÂ vs. Nabiq